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Hospitality Indoor Playground ROI Calculator
Estimate the family-loyalty payback for adding a play area to your restaurant or hotel. Industry baselines from 2024 family-dining research and the Wanderland Kids Hospitality Report.
Restaurant
Hotel
Total guests served per day across all dayparts.
Estimate from POS or memory. Family-friendly QSR usually 40-60%.
Pre-tip, pre-tax check size per guest.
Range: Starter $8K-25K · Standard $25K-80K · Pro $80K-200K.
Estimated Annual Family-Driven Lift
$0
Annual revenue uplift (estimated)
0 mo
Payback window (months)
0
Extra repeat covers / year
0%
Repeat-visit lift assumed
Method. Affinity Group’s 2024 study found 80%+ of families have a favorite restaurant they visit frequently. The calculator assumes a play-area-driven repeat lift of 12-22% on the family-share covers, applied across 365 operating days. Numbers are directional industry baselines, not commitments — actual lift varies by location, theme quality, and operational execution.
Includes all room categories.
Annualized — get from STR or PMS.
Net of taxes and fees.
From Family Travel Association: 65% of families intend on city vacations.
Hotel kids’ clubs typically Standard ($25K-80K) to Pro ($80K-200K).
Family LOS often 0.5-1 night longer than transient.
Estimated Annual Family-Booking Lift
$0
Annual room revenue uplift (estimated)
0 mo
Payback window (months)
0
Extra family room-nights / year
77%
Children influence vacation choice
Method. Wanderland 2024 Kids Hospitality Report: $175B kid-friendly hotel opportunity, 77% of parents influenced by children, 25% of childhood brand preferences persist into adulthood. The model assumes an 8-15% lift in family-share occupancy plus 0.3-0.6 added nights per family stay, capped at the existing room inventory. Industry baseline only — verify with your own STR data.
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